To some people, it’s pretty clear that ebooks are revolutionizing the publishing world. Ebooks aren’t threatening printed books. But, again, it’s clear that ebooks are changing things. There’s the “viral marketing” phenomenon of ebooks. There’s the dramatic effect of eBook marketing. Many who are discovering ebooks have also discovered how lucrative the business of ebooks is. And on and on.

What might be even more startling, is how the business-growing phenomenon of ebooks, is not known by many people. Those that do know are profiting in significant ways.

Ebooks won’t replace printed books. But, ebooks have certain abilities and qualities that printed books and other mediums do not have. For example, as seen in eBook marketing, ebooks are very easy to produce. Most significantly, their production cost is very inexpensive. With ebooks, you don’t need a publisher, an agent, a print press, ink, paper or a distributor.

Also, ebooks are easily and rapidly distributed online. They can be also easily updated; they don’t require a second print run. You produce it once and it lasts (apparently) forever – there are no republishing expenses!

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